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☆ Buy these stocks for 'outsized' performance in a bull market, Bank of America says
▼ + stars: | 2024-03-09 | by ( Michael Bloom | ) www.cnbc.com time to read: +5 min

Investors can still find names with plenty of upside potential, even as stocks leap to fresh highs, according to Bank of America. They include CrowdStrike, Emerson Electric, Progressive, Rollins and O'Reilly Automotive. Rollins "This stock is the bees knees and still a Buy," analyst Jason Haas said of the pest control provider. Progressive PGR may arguably be the least volatile stocks in the S & P 500 that can deliver outsized stock performance. … We see limited risk to Rollins' growth trajectory-from a soft housing market, recession, competition, or weather-and therefore believe the stock deserves a premium multiple."

Persons: Rollins, Andrew Obin, Emerson, Obin, it's, Jason Haas, Haas, Joshua Shanker, Shanker, O'Reilly, … Emerson, … Organizations: Bank of America, CNBC, CrowdStrike, Emerson Electric, Progressive, O'Reilly Automotive, Emerson, National Instruments, ORLY Locations: Bank, Pest, downturns, ORLY

The new missionDeveloping and scaling this cookie replacement has become the new mission for The Trade Desk, one of adtech's greatest independent success stories. While many other adtech companies offered this service, The Trade Desk over the years proved it could do it better. The Trade DeskWith cookies disappearing, The Trade Desk is approaching its first big test. These deals are typically cut with major advertising agency holding companies and don't usually include adtech platforms like The Trade Desk. "These next 12 months for The Trade Desk are going to be difficult and not the experience that you're used to," this person said.

Persons: Jeff Green, Andrew Casale, Brian Wieser, Samantha Jacobs, hasn't, There's, Tom Triscari, It's, they're, Greg Doherty, Jeff, Green, Criteo, Megan Clarken, Dan Salmon, they've Organizations: Trade, Universal, Google, Business, Exchange, Company, BI, Disney, The Washington Post, Yahoo, Wall Street, Projects, CTV, CBS, The, Arete Research, Intelligence, Variety, Street Research

☆ Check out the 12-slide pitch deck adtech company Vibe used to raise $22.5 million to build 'the Google Ads of streaming TV'
▼ + stars: | 2024-02-29 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Founded in France in 2021, Vibe offers a self-service ad platform that aims to make it super-easy for smaller companies to get their ads next to premium TV content. Vibe was carved out from KMTX, which sold to fellow adtech firm Seedtag in 2022 for an undisclosed sum. "We said, OK, let's just build the Google Ads of TV," Querou told Business Insider. "The ad platform for SMBs on broadcasting and streaming TV is difficult to cover because it requires a lot of manpower to be able to address all these SMBs," Kamber said. Check out a redacted version of the pitch deck that helped Vibe nab $22.5 million in Series A funding from Singular, Elaia Partners, Sequoia's Scout fund, Motier, and other individual investors.

Persons: Vibe's cofounders Franck Tetzlaff, Arthur Querou, Querou, Vibe, It's, Raffi Kamber, Kamber Organizations: Vibe, Business, Google, Vibe's, Vibe nab, Elaia Partners, Sequoia's Locations: France, KMTX, Seedtag, adtech

☆ Google is starting to feel like any other business, and staging a comeback won't be easy
▼ + stars: | 2024-02-29 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. In today's big story, we're looking at how Google has gone from the tech industry's vanguard of cool to just another boring company . AdvertisementGoogle has long stayed atop Silicon Valley's volatile popularity contest — but the best place to work in tech is starting to feel like any other business , Business Insider's Hugh Langley and Lara O'Reilly write. Bureaucracy, an aversion to risk, and deference to Wall Street over employees — things Google long eschewed — have become the norm. The latest example is the debacle surrounding Gemini — its flashy new AI model that faced backlash for being too "woke."

Persons: —, Rebecca Zisser, Hugh Langley, Lara O'Reilly, Alistair Barr, Sundar Pichai, Hugh, Lara, Mateusz Wlodarczyk, BI's Peter Kafka, it's, David Rosenberg, Gary Shilling, Snowflake's Frank Slootman, Ozgur Hakan Aslan Toyota, Boxabl, Elon Musk, Tesla, Hewlett Packard, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb Organizations: Service, Google, Business, Gemini, Meta, Big Tech, OpenAI, Corporations, Nvidia, SEC, Universal Music Group, Universal, BI Locations: —, New York, London

☆ How Google lost its way
▼ + stars: | 2024-02-29 | by ( Hugh Langley | Lara O'Reilly | ) www.businessinsider.com time to read: +17 min

Just two months after Google launched Gemini, its flashy new AI model, the company revealed that it had already built a better version. AdvertisementThen, days later, Google scrambled to explain why its image generation tool spit out racially inaccurate depictions of historical figures. Users have long bemoaned — and researchers recently found — a decline in the quality of Google Search results. The fact that Google is not far and away the self-driving-car leader, it's, like, a total joke," the former Google director said, adding that the problem of Google's lost supremacy is "maybe impossible to solve, frankly." Google now is reminiscent of the Steve Ballmer-era Microsoft, which missed the smartphone, search, and cloud waves and was overtaken by Apple, Google, and Amazon.

Persons: OpenAI, Sora, Sam Altman, Sundar Pichai's, Pichai, —, Larry Page, Sergey Brin, Lea Suzuki, Getty Brin, Page, Google, Googlers, Axel Springer, Diane von Furstenberg, Giovanni Giannoni, Michael Avrukin, Vuk Valcic, wouldn't, Patrick Mork, Eric Lehman, Lehman, ChatGPT, Caesar Sengupta, Sengupta, Alexa, Google's, Steve Ballmer, Satya Nadella, Hugh Langley, Lara O'Reilly Organizations: Google, Hollywood, Industry, San Francisco Chronicle, Business, Penske Media, Microsoft, Amazon, The New York Times, Oracle, YouTube, Apple, IBM, Meta Locations: Silicon Valley, Silicon, —

☆ Unilever and Dell have shut down some sustainability marketing initiatives as big corporations embrace 'green hushing'
▼ + stars: | 2024-02-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Late last month, computing giant Dell cut part of its marketing team that focused on sustainability and other ESG-related marketing roles, Business Insider has learned. This story is available exclusively to Business Insider subscribers. AdvertisementThis is feeding into a growing trend of "green hushing," where companies stop publicizing their sustainability efforts due to concerns around regulatory scrutiny or a consumer backlash, experts say. Other sustainability agencies have been absorbed into wider offerings, R3 EVP of delivery Sarah Tan told Business Insider. Leo Rayman, head of the sustainability consultancy and venture studio Eden Lab, said that the green hushing phenomenon could suggest a sign of maturity in the space.

Persons: we're, Hein Schumacher, hushing, Pimco, , Harriet Kingaby, Sarah Tan, Kingaby, Bud, Bud Light, influencer Dylan Mulvaney, Guy Parker, — that'll, Parker, Leo Rayman, Rayman, Townsend Organizations: Dell, Business, Unilever, JPMorgan, State, ACT Climate Labs, Media, Advertising Network, Brands, Green Guides, Standards Authority, ASA, BMW, Shell, Etihad Airways, Competition, Markets Authority, Eden, Sustainability

☆ Dell's longtime CMO Allison Dew is set to exit the company
▼ + stars: | 2024-02-26 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Read previewDell Technologies Chief Marketing Officer Allison Dew is set to exit the company, Business Insider has learned. A Dell spokesperson confirmed the news and said the company thanked Dew for all she accomplished in her time there. This story is available exclusively to Business Insider subscribers. AdvertisementA longtime Dell executive, Dew became the company's chief marketing officer in 2018. Prior to joining Dell, she held marketing leadership roles at Microsoft and previously had worked at advertising agencies.

Persons: —, Allison Dew, Dew, Dell, Geraldine Tunnell Organizations: Service, Dell Technologies, Business, Dell, Microsoft, Intel, WPP, VMLY, McLaren, PGA

☆ These 2 under-the-radar stocks are outperforming during the sell-off and ready to breakout
▼ + stars: | 2024-02-14 | by ( Frank Cappelleri | ) www.cnbc.com time to read: +3 min

Only 10% (or about 50) of the S & P 500's holdings advanced on Tuesday's market-wide sell-off, which is an extremely low amount. Being up on a very big down session isn't the only thing that the stocks have in common. In fact, they are two of just 10 S & P 500 holdings currently trading over the $1L mark. Primed to outperform the market again All that said, AZO and ORLY have not outperformed the S & P 500 over the last two years. But their recent relative lines vs. the SPX now resemble the patterns from 2019-21, right before strong relative moves commenced.

Persons: AZO, they've, Frank Cappelleri Organizations: O'Reilly Automotive, ORLY, & $ Locations: ORLY, AZO's, …, AZO

☆ Opinion: Jon Stewart’s brilliant return
▼ + stars: | 2024-02-13 | by ( Opinion Bill Carter | ) edition.cnn.com time to read: +13 min

Jeff Kravitz/FilmMagic/Getty Images Stewart waves goodbye backstage after taping the last episode of "The Jon Stewart Show" in 1995. M. Caulfield/WireImage/Getty Images Stewart appears on an episode of CNN's "Crossfire" with Paul Begala, left, and Tucker Carlson in 2004. Ethan Miller/Getty Images Stewart signs an autograph on the Emmys red carpet in 2009. Zach Gibson/Getty Images Stewart appears on "The Late Show with Stephen Colbert" in 2019. Scott Kowalchyk/CBS/Getty Images Stewart smiles as Senate Majority Leader Mitch McConnell walks by him on Capitol Hill in 2019.

Persons: Bill Carter, CNN —, Bill Carter Bill Carter, Jon Stewart, ” Stewart’s, Stewart, “, ”, Joe Biden, Travis Kelce, ” Stewart, —, Abdel Fattah el, Biden, ” Jon Stewart, Victoria Will, College of William & Mary, William, Mary Athletics Stewart, Conan O'Brien, Lesly Weiner, Mike Piazza, Jeff Kravitz, Catherine McGann, Ron Galella, Jennifer Beals, Guillermo Diaz, Universal Pictures Stewart, Tracey McShane, Steve Eichner, Adam Sandler, Corey Sipkin, Paul Begala, Tucker Carlson, CNN Stewart, Stephen Colbert, Colbert, Scott Gries, Todd Plitt, Rob Corddry, Ed Helms, Samantha Bee —, Ethan Miller, Kevork Djansezian, Mark Peterson, Bill Kotsatos, Nathan, Maggie, Tomorrowland Speedway, David Roark, Benjamin Lowy, Bill O'Reilly, Jamie McCarthy, Valentino, Tracey, Jo, Anne McArthur, Barack Obama, Pete Souza, Trevor Noah, Noah, Brad Barket, Comedy Central Stewart, Alex Wong, Rossum, James Devaney, John Feal, Zach Gibson, Scott Kowalchyk, Mitch McConnell, McConnell, Bill Clark, Twain, Kevin Wolf, Matt Wilson, Donald Trump, Biden’s forgetfulness, Trump, Jack Paar, Dulcé Sloan Organizations: The New York Times, CNN, HBO, Comedy Central, “ CBS, Super, College of William &, Mary Athletics, MTV, Getty, Miramax, Everett, Universal Pictures, Sony Pictures, Television Critics Association, Caulfield, MTV Networks, Comedy, Tomorrowland, Walt Disney, Disney, Cancer Moonshot Initiative, New York Knicks, FealGood, CBS, Kennedy Center, Performing Arts, Daily, Democratic, Biden Locations: TikTok, Gaza, Mexico, Egypt, Williamsburg , Virginia, New York, Washington , DC, Florida, Washington ,, Pennsylvania

☆ Jon Stewart marks ‘The Daily Show’ return
▼ + stars: | 2024-02-12 | by ( Brian Lowry | ) edition.cnn.com time to read: +9 min

Jeff Kravitz/FilmMagic/Getty Images Stewart waves goodbye backstage after taping the last episode of "The Jon Stewart Show" in 1995. Corey Sipkin/NY Daily News Archive/Getty Images Stewart holds an award won by "The Daily Show" in 2003. M. Caulfield/WireImage/Getty Images Stewart appears on an episode of CNN's "Crossfire" with Paul Begala, left, and Tucker Carlson in 2004. Scott Kowalchyk/CBS/Getty Images Stewart smiles as Senate Majority Leader Mitch McConnell walks by him on Capitol Hill in 2019. Matt Wilson/Comedy Central's The Daily Show Jon Stewart is back on "The Daily Show."

Persons: Jon Stewart, Jack Paar’s, Stewart, “, Taylor Swift, ”, ” Stewart, Joe Biden, Donald Trump, Victoria Will, College of William & Mary, William, Mary Athletics Stewart, Conan O'Brien, Lesly Weiner, Mike Piazza, Jeff Kravitz, Catherine McGann, Ron Galella, Jennifer Beals, Guillermo Diaz, Universal Pictures Stewart, Tracey McShane, Steve Eichner, Adam Sandler, Corey Sipkin, Paul Begala, Tucker Carlson, CNN Stewart, Stephen Colbert, Colbert, Scott Gries, Todd Plitt, —, Rob Corddry, Ed Helms, Samantha Bee —, Ethan Miller, Kevork Djansezian, Mark Peterson, Bill Kotsatos, Nathan, Maggie, Tomorrowland Speedway, David Roark, Benjamin Lowy, Bill O'Reilly, Jamie McCarthy, Valentino, Tracey, Jo, Anne McArthur, Barack Obama, Pete Souza, Trevor Noah, Noah, Brad Barket, Comedy Central Stewart, Biden, Alex Wong, Rossum, James Devaney, John Feal, Zach Gibson, Scott Kowalchyk, Mitch McConnell, McConnell, Bill Clark, Twain, Kevin Wolf, Matt Wilson, Robert Hur’s, Trump, Dulcé Sloan, ” Jordan Klepper Organizations: CNN, Comedy Central, Kansas City Chiefs, San Francisco 49ers, College of William &, Mary Athletics, MTV, Getty, Miramax, Everett, Universal Pictures, Sony Pictures, Television Critics Association, Caulfield, MTV Networks, Comedy, Tomorrowland, Walt Disney, Disney, Cancer Moonshot Initiative, New York Knicks, FealGood, CBS, Kennedy Center, Performing Arts, Daily Locations: Williamsburg , Virginia, New York, Washington , DC, Florida, Washington ,

☆ Housing affordability is a big reason companies are relocating to Las Vegas: Howard Hughes CEO
▼ + stars: | 2024-02-12 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHousing affordability is a big reason companies are relocating to Las Vegas: Howard Hughes CEOHoward Hughes Holdings CEO David O'Reilly joins 'Last Call' to discuss the growing community of SUmmerlin, Nevada, business trends he is seeing in the Las Vegas Valley and more.

Persons: Howard Hughes, David O'Reilly Locations: Las Vegas, SUmmerlin , Nevada, Vegas

☆ For Super Bowl advertisers, $7 million for a 30-second spot is just the beginning of an even bigger investment
▼ + stars: | 2024-02-08 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

TurboTax is set to run a 45-second ad during the Super Bowl, plus 30-second spots both before and after the game. Investment needs to continue even after the initial airing for the Super Bowl ad to maximize its potential. The company's Super Bowl strategy greatly evolved between those two years. After its 2023 Super Bowl spot that paid homage to the '90s hit movie "Clueless," Rakuten continued to position itself as a fashion marketplace by partnering with New York Fashion Week. Regardless of the risks, Super Bowl advertisers have the opportunity to jolt their business to new heights.

Persons: There's, Todd Allen, Bud Light's, Bud Light, Nick Soukas, TurboTax, Melissa Tifrere, there's, Joe Staples, Ana Dominguez, Grey, Rakuten, Vicki McRae, Rakuten's, McRae, Sofia Colucci, Molson Coors Organizations: Nielsen, Business, Anheuser, Busch InBev, Havas, Lindt, BI, Investment, Super, New York, Super Bowl, EDO, NFL Locations: York, Lindt USA

☆ Key earnings on deck: Disney, O'Reilly and Expedia
▼ + stars: | 2024-02-07 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailKey earnings on deck: Disney, O'Reilly and ExpediaJoe Terranova, Karen Firestone and Brain Belski break down what they'll be watching from the earnings reports.

Persons: O'Reilly, Expedia Joe Terranova, Karen Firestone, Brain

☆ Brewers like Samuel Adams and AB InBev are shifting ad dollars to non-alcoholic beer as Americans cut back on drinking
▼ + stars: | 2024-02-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

It's shifting dollars away from its flagship brand, Boston Lager, to the non-alcoholic category, she added. Alcohol drinkers are opting for non-alcoholic beers on more occasions, such as at lunchtime or as a "chaser" between alcoholic drinks on a night out, experts said. Better margins, newer opportunitiesWhile non-alcoholic beers still only represent a small proportion of the total amount of beer sold, brewers can sell non-alcoholic beers at a higher margin, because they are often priced at a premium and avoid excise duty. The deal, announced earlier this year and which makes AB InBev a Worldwide Olympic Partner through to Los Angeles in 2028, marks the first time a beer brand has sponsored the Games. "This is an opportunity to strengthen beer as a category and as the category of moderation," said AB InBev CMO Marcel Marcondes.

Persons: —, Samuel Adams, Samuel Adams's, Samuel Adams Samuel Adams, Lauren Price, Price, It's, Sofia Colucci, Max Verstappen, Corona, Marcel Marcondes, Alan Miles Organizations: Service, Business, Boston, Molson Coors CMO, North America, Molson Coors, Miller, Team Ferrari, Red Bull, Heineken, Corona Cero, Anheuser, Busch, InBev, Games Locations: Boston, It's, American, Los Angeles

☆ 8 more of our stocks report earnings next week. Here's what we want to see
▼ + stars: | 2024-02-03 | by ( Zev Fima | ) www.cnbc.com time to read: +13 min

The three major averages posted gains for the fourth week in row, lifted by strong quarterly earnings results for most of the Big Tech companies and a strong jobs report. A weaker ADP Employment report on Wednesday provided no read-through to the monster January jobs report Friday. Here's what we're keeping an eye on in the coming week: 1. Earnings: It's another big earnings week head for the portfolio, with 8 more of our companies reporting. Consistency is what we appreciate most from nat gas giant Linde , so we're hoping for another quarter of solid earnings growth Tuesday.

Persons: Estee Lauder, Eli Lilly, Mounjaro, Nelson Peltz, Estée Lauder, Tyson, CARR, Jacobs, Willis Towers Watson, Edwards, Walt Disney, Oscar Health, Philip Morris, Armour, BAX, BILL, Jim Cramer's, Jim Cramer, Jim, George Frey Organizations: Big Tech, Dow Jones Industrial, Nasdaq, PMI, Apple, Starbucks, Procter, Gamble, GE Healthcare, DuPont, Linde, Ford, General Motors, Trian Partners, Disney, ESPN, Wynn Resorts, Wynn, Vegas, Prix, Estée Lauder Companies, Caterpillar, McDonalds Corp, Allegiant Travel, Bowlero Corp, Tyson Foods, TSN, Air Products & Chemicals, IDEXX Laboratories, CNA Financial Corp, CNA, Timken Company, Graham Corporation, Mesa Laboratories, Sphere Entertainment, Loews Corp, Technologies, Vertex Pharmaceuticals, Semiconductors, Simon Property Group, Amkor Technology, FMC Corporation, FMC, BellRing Brands, Crown Holdings, ChampionX Corporation, Golub Capital BDC, Flexsteel Industries, Kilroy Realty Corp, Gladstone Capital Corp, Unibanco, S.A, Snack Foods Corp, Kimball Electronics, Skyline Corp, Cabot Corporation, Simpson Manufacturing Co, Varonis Systems, Co, GE HealthCare, Linde plc, LIN, Spotify Technology S.A, BP, Hertz Global Holdings, AeroSystems Holdings, Toyota Motor Corp, Cummins, CMI, Software Technologies, AGCO Corporation, Carrier Global Corporation, Lear Corp, CONSOL Energy, Centene Corporation, Gartner, Arcbest Corp, CTS Corporation, Energizer Holdings, Hamilton Lane Incorporated, KKR, Precision Drilling Corporation, Frontier Group Holdings, Waters Corp, Alfa Laval, Aramark Holdings Corp, FirstService Corporation, Garden Sports Corp, New Jersey Resources Corp, nVent Electric plc, PJT Partners, Resources, Sensata Technologies, Ford Motor Company, Enphase Energy, Grill, VF Corp, Edwards Lifesciences Corp, Gilead Sciences, Lumen Technologies, Cognizant Technology Solutions Corp, Weatherford International plc, Amcor plc, Arrowhead Pharmaceuticals, Advanced Energy Industries, Uber Technologies, CVS Health, Roblox Corporation, Ares Capital Corp, Bunge, XPO Logistics, Scotts Miracle, Gro Company, Berry Global, Flex LNG, Equinor ASA, Griffon Corporation, OneMain Holdings, Brookfield Asset Management, Emerson Electric Co, Hilton Worldwide Holdings, Reynolds Consumer Products, Silicon Laboratories, Brands, Sciences, CDW Corp, Fox Corporation, WYNN, PayPal, Arm Holdings plc, ARM, Axcelis Technologies, Mattel, Paycom, Annaly Capital Management, McKesson Corp, Health Corporation, O'Reilly Automotive, Allstate Corp, Fluence Energy, Power Systems, Digital Turbine, Blue Bird Corp, Everest Group, Omega HealthCare, Coty, COTY, ConocoPhillips, Cameco Corp, Philip Morris International, Spirit Airlines, Hershey Company, Lightspeed Commerce, Aurora Cannabis, Lincoln National Corp, P, Tenet Healthcare Corp, Asbury Automotive Group, Arrow Electronics, Baxter International, PetMed, Boyd Gaming Corp, FirstEnergy Corp, Motorola Solutions, Terex Corp, PepsiCo, Growth, AMC Networks, Owl, American Pipeline, TELUS International, Magna International, Newell Brands, Jim Cramer's Charitable, CNBC, Bloomberg, Getty Locations: U.S, China, Macau, Wynn Macau, Valvoline, VVV, ALFVY, Madison, New Jersey, Gilead, Ceridian, ORLY, Paycor, Aurora, Provo , Utah

☆ Lego is leaning into the $6.7 billion 'kidult' economy, through collabs with F1 and Pharrell, and by providing ideas for date night
▼ + stars: | 2024-02-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. "We are noticing a shift, but we are also driving it," Lego Chief Product and Marketing Officer Julia Goldin told Business Insider of the "kidult" trend. This story is available exclusively to Business Insider subscribers. Lego will be putting further efforts around its botanical range around key occasions in 2024, Goldin said. In October, Pharrell Williams biopic, "Piece by Piece," will be released to movie theaters, which will be told using Lego animation.

Persons: —, Julia Goldin, Goldin, Lego, McLaren, Ayrton Senna, Pharrell Williams, Lego Goldin Organizations: Service, Business, Lego, Petronas, BMW, Mercedes

☆ Roku is set to announce Publicis exec Jay Askinasi as its next ad-sales boss
▼ + stars: | 2024-01-31 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Roku is set to announce Jay Askinasi as its new ad-sales boss, sources say. Askinasi will join from PMX, a division of the ad giant Publicis Groupe. Askinasi fills the role left vacant by Alison Levin, who left for NBCUniversal last year. AdvertisementThe streaming and smart-TV company Roku is set to announce that it has hired Jay Askinasi, a senior exec at the ad giant Publicis Groupe, to lead its global media revenue business, according to sources familiar with the matter. Askinasi would fill the role left vacant by Alison Levin, who left the streamer in November to join NBCUniversal as president of its ad-sales unit.

Persons: Jay Askinasi, Alison Levin, —, Charlie Collier, Roku Organizations: Groupe, Askinasi, NBCUniversal, Service, Business Locations: PMX

This is Insider's fourth-annual list recognizing the diverse up-and-coming marketing talent who will define the industry for years to come. These marketers sit below CMO level and represent a variety of roles and backgrounds, from digital media to creative. They come from brand giants like Coca-Cola, General Mills, and LG Electronics, as well as startups like Liquid Death and Mercury. But all show the potential to be the industry leaders of the future. Scroll on to see the 14 rising stars of brand marketing, listed alphabetically.

Persons: General Mills Organizations: Business, LG Electronics

☆ Publicis just laid down the gauntlet on the ad industry by pledging to invest more than $300 million in AI
▼ + stars: | 2024-01-25 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

In an hour long video presentation, Publicis execs laid down the AI gauntlet to its competitors as Madison Avenue reckons with how AI technology will transform — and challenge — the ad business. It bought first-party data platform Epsilon in a $4.4 billion 2019 acquisition. "We're in such a fantastic position to leverage AI better than our competition," said Carla Serrano, Publicis Groupe global chief strategy officer in an interview. "There's no such thing as AI without great data and we have connected, proprietary data, and we're a platform company," she added. Publicis said it plans to invest 100 million euros, around $109 million, in building the AI platform in 2024.

Persons: Groupe, execs, Publicis, CoreAI, Sapient, Carla Serrano, Serrano, Michael Farmer Organizations: Business, Madison, reckons, Microsoft, Labs, Epsilon, WPP, Havas, Publicis Groupe, Google, Tech

Publicly listed data company LiveRamp's $200 million acquisition of data clean room provider Habu looks set to fire the starting pistol for a more buoyant year of adtech and martech M&A, experts have predicted. He noted that while ad teams aren't using these clean rooms en masse, many have activated them, which bodes well for the Habu acquisition. ID5's technology is deployed by the most online publishers of any identity service, according to Sincera , which measures which adtech companies are used across the industry. LiveRamp, also, could be an acquisition target, Salmon noted, as it builds out new data offerings like the clean rooms it will inherit from Habu. But not everyone is predicting the Habu acquisition will necessarily lead to an influx of M&A around cookieless adtech.

Persons: Conor McKenna, Luma's McKenna, Shailin Dhar, Dhar, Mathieu Roche, who've, InfoSum, Myles Younger, Dan Salmon, Wayne Blodwell, ID5, Roche, " Roche, Salmon, Elgin Thompson, hasn't, Thompson Organizations: Business, LUMA Partners, FIT Holdings, Companies, New, Research, Impact Media, Citizens JMP Securities, Walmart Locations: adtech, LiveRamp, Habu

☆ Check out the pitch deck that helped mobile adtech startup Big Happy raise $2.5 million in Series A funding
▼ + stars: | 2024-01-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

These types of campaigns typically take only a few days to build, Big Happy says. Big Happy CEO Jonathan Frohlinger said the company differs from others in the space because it's built its own tech in-house. Infolinks is now taking a 10% stake in Big Happy, which values the mobile ad firm at $25 million. "Jonathan and Big Happy are trying to do the opposite of that and innovate in an incredibly vanilla environment." Check out the investor pitch deck Big Happy used to raise its $2.5 million Series A round.

Persons: —, Big, Happy, Jonathan Frohlinger, Infolinks, Bob, Jonathan Organizations: Service, Business, Big Happy, Pillsbury, Royal, Big Locations: New York, Royal Caribbean

☆ The pioneering influencer firm Gleam Futures is shutting down its talent-management arm
▼ + stars: | 2024-01-19 | by ( Marta Biino | Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

It's the end of an era: the pioneering influencer agency Gleam Futures has sunset its talent-management arm, the company confirmed to Business Insider. Ad giant Dentsu Aegis acquired a majority stake in Gleam in 2017 and took over as sole owner in 2020. On the talent side, Gleam Futures had been undergoing changes for some time. In 2023, Gleam Futures managers slowly began an exodus toward other UK talent firms, including InterTalent, Insanity, and HLD, bringing their talent with them. The company's website went from showing a roster of over 60 talent in 2022 to just 20 in late 2023.

Persons: Gleam, Dom Smales, Zoe Sugg, Tanya Burr, Melanie Kentish, Gleam's, Julie Chadwick Organizations: Gleam, Business, Gleam Futures, Studios, Dentsu Locations: Gleam

☆ Check out the pitch deck interactive video startup Adventr used to raise $8 million as it looks to become the 'Photoshop of connected media'
▼ + stars: | 2024-01-18 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

This story is available exclusively to Business Insider subscribers. Adventr offers a cloud-based platform that lets users upload assets and connect to their databases to create interactive videos for free. To that end, Harris hopes Adventr will become like the "Photoshop of connected media," where it becomes the standard platform people use to access such technology. Adventr first raised a roughly $5 million seed round in 2021, led by Paladin Capital, with participation from Reinventure Capital, In/Visible Ventures, and music artist John Legend. Check out the investor deck that helped Adventr secure $8 million in seed funding below.

Persons: —, Marc Jacobs, Devo Harris, Tom Cruise's, Harris, Adventr, John Legend, Edward Dugger, Dugger Organizations: Service, Business, Amazon, Cisco, Paladin, Reinventure, Ventures Locations: New York

☆ Bill O'Reilly, who supports Florida book ban laws, is outraged after his own books come under review
▼ + stars: | 2024-01-13 | by ( Kenneth Niemeyer | ) www.businessinsider.com time to read: +3 min

Bill O'Reilly is furious that two of his books were removed from a Florida school district. O'Reilly has been supportive of book ban laws in Florida. AdvertisementFormer longtime Fox News host Bill O'Reilly is outraged after Florida's book ban laws — which he has vehemently supported —have now called his own books into question for review. "When DeSantis signed the book law, I supported the theme because there was abuse going on in Florida," he told Newsweek. O'Reilly went on to say that he now thinks the wording in the book ban laws is "far too nebulous" and that Florida Gov.

Persons: Bill O'Reilly, O'Reilly, —, Reagan, DeSantis, there's, Ron DeSantis, John Grisham Organizations: Service, longtime Fox News, Newsweek, Florida Gov, Fox News Locations: Florida, Escambia County

☆ Ad industry veteran John Nardone and PE firm GTCR are hunting for acquisitions to build the next big adtech rollup
▼ + stars: | 2024-01-12 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

A little over two years after selling adtech company Flashtalking to Mediaocean for $500 million , John Nardone is on the hunt for his next big adtech exit, he confirmed to Business Insider. Private equity firm GTCR is poised to be the financial sponsor on such a deal. Nardone intends to become CEO of the roll-up company and expects to bring on his own management team. Days before the agreement closed, "Vista swooped in and stole the deal," Nardone said. Before Flashtalking, Nardone sold the adtech company [x+1] to fellow adtech firm Rocket Fuel for around $230 million , and he helped take the digital marketing and research company Modem Media public.

Persons: John Nardone, Mediaocean, GTCR, Nardone, Innovid, — Innovid, Stephen Master, GTCR's Organizations: Business, Vista Equity Partners, Media Locations: Mediaocean, —

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